By: Christiaan Hetzner at Automotive News
Volkswagen brand is confident that it can become the global No. 1 seller of electric cars, leaving EV pioneer Tesla Motors in its rear-view mirror.
VW brand chief Herbert Diess said he expects the brand will achieve its goal to sell 1 million battery driven vehicles annually by 2025. He also said is confident VW can accelerate past Tesla in the EV market because its new I.D. family of battery-powered cars will be able to do everything Tesla models can and "in some cases more."
Diess believes the strength of its industry-leading joint ventures in China, the biggest market for electric cars, will give it the scale effects it needs to outcompete Tesla by offering mass-market battery powered vehicles at a lower price than the upcoming Model 3.
Tesla, which sells the Model S sedan and Model X crossover, is moving into the mainstream market with the Model 3 compact sedan and CEO Elon Musk targets 1 million sales by 2020. "Naturally Tesla comes from a high price positioning originally, but it's moving downmarket and we have the clear goal with our new architecture to put a stop to Tesla," Diess said.
"We will enter with models that are below even 30,000 euros or dollars, as well as some that certainly are positioned far higher, and clearly want to be market leader," Diess said at the brand's annual press conference on Friday.
Read more: Autoweek.com